Musikk som hørselstest
En av fem skandinavere har en form for hørselshemming, og mange er er ikke klar over at de har et problem.
![](https://trigger-proxy.imgix.net/https%3A%2F%2Fi.ytimg.com%2Fvi%2FCvv6B1zfv6I%2Fmaxresdefault.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=113&imgixProfile=proxy&q=90&w=200&s=0178dce9ae735d74b2d507e88995186e 200w, https://trigger-proxy.imgix.net/https%3A%2F%2Fi.ytimg.com%2Fvi%2FCvv6B1zfv6I%2Fmaxresdefault.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=226&imgixProfile=proxy&q=90&w=400&s=7d787649a7dc46c63c35d60f2183a576 400w, https://trigger-proxy.imgix.net/https%3A%2F%2Fi.ytimg.com%2Fvi%2FCvv6B1zfv6I%2Fmaxresdefault.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=339&imgixProfile=proxy&q=90&w=600&s=d862869f359b35fb906ae0ec8ca2cd65 600w, https://trigger-proxy.imgix.net/https%3A%2F%2Fi.ytimg.com%2Fvi%2FCvv6B1zfv6I%2Fmaxresdefault.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=452&imgixProfile=proxy&q=90&w=800&s=3c4a1b922aa56be606ad32458a0b6956 800w, https://trigger-proxy.imgix.net/https%3A%2F%2Fi.ytimg.com%2Fvi%2FCvv6B1zfv6I%2Fmaxresdefault.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=565&imgixProfile=proxy&q=90&w=1000&s=5ec32a93ed0de119c42082e0f11f12d1 1000w, https://trigger-proxy.imgix.net/https%3A%2F%2Fi.ytimg.com%2Fvi%2FCvv6B1zfv6I%2Fmaxresdefault.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=678&imgixProfile=proxy&q=90&w=1200&s=08bfc9ec2671d847c6cae23649baf9d3 1200w, https://trigger-proxy.imgix.net/https%3A%2F%2Fi.ytimg.com%2Fvi%2FCvv6B1zfv6I%2Fmaxresdefault.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=791&imgixProfile=proxy&q=90&w=1400&s=32966b91b56787039c068eaf9753ddf3 1400w, https://trigger-proxy.imgix.net/https%3A%2F%2Fi.ytimg.com%2Fvi%2FCvv6B1zfv6I%2Fmaxresdefault.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=904&imgixProfile=proxy&q=90&w=1600&s=0b84600101074a2967b92ef52ad5481d 1600w, https://trigger-proxy.imgix.net/https%3A%2F%2Fi.ytimg.com%2Fvi%2FCvv6B1zfv6I%2Fmaxresdefault.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=1017&imgixProfile=proxy&q=90&w=1800&s=e40aa5dfa910ef16b89aa81f70bea8eb 1800w, https://trigger-proxy.imgix.net/https%3A%2F%2Fi.ytimg.com%2Fvi%2FCvv6B1zfv6I%2Fmaxresdefault.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=1130&imgixProfile=proxy&q=90&w=2000&s=2ce1a0cc502b1e7cb11774e7899bb43a 2000w)
Oppgave og gjennomføring
For å skape oppmerksomhet rundt viktigheten å ta vare på hørselen falt valget på en løsning der vi allerede lytter.
Sammen med produsentduoen Skinny Days og den svenske artisten Nea, slapp Samsung en låt på alle de store streamingplattformene, der deler kan høres av noen men ikke av alle.
![](https://trigger-web.imgix.net/samsung-heartbeat-final-logo.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=225&q=90&w=400&s=f6847824b06785b1e0a3d5cf315cdad6 400w, https://trigger-web.imgix.net/samsung-heartbeat-final-logo.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=337&q=90&w=600&s=86d8df151ba6101f1d37174fdc7e7238 600w, https://trigger-web.imgix.net/samsung-heartbeat-final-logo.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=449&q=90&w=800&s=df29267bdae9be27be077db8aeaaa3f3 800w, https://trigger-web.imgix.net/samsung-heartbeat-final-logo.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=562&q=90&w=1000&s=db1101960f5566204cc34230d7763533 1000w, https://trigger-web.imgix.net/samsung-heartbeat-final-logo.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=674&q=90&w=1200&s=bd9c46acb60740bec05f6c68abb8325b 1200w, https://trigger-web.imgix.net/samsung-heartbeat-final-logo.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=787&q=90&w=1400&s=2b288bc1ff8c59f893c6e09ce9e093c0 1400w, https://trigger-web.imgix.net/samsung-heartbeat-final-logo.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=899&q=90&w=1600&s=3997a18f228f18344972dc7cec34acac 1600w, https://trigger-web.imgix.net/samsung-heartbeat-final-logo.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=1011&q=90&w=1800&s=cf73a99cfe5b798f763cc4cf97c2817d 1800w, https://trigger-web.imgix.net/samsung-heartbeat-final-logo.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=1124&q=90&w=2000&s=7839177dc8a882ceea82f30b60043362 2000w)
![](https://trigger-web.imgix.net/Samsung_WIP_CloseUp_Cam_Angle_2_SamsungBlue-kopi.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=225&q=90&w=400&s=242f39ac617142a868810fc1a74aa6b5 400w, https://trigger-web.imgix.net/Samsung_WIP_CloseUp_Cam_Angle_2_SamsungBlue-kopi.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=337&q=90&w=600&s=922ffdb93a64ab342fd6bae2a80c8d7e 600w, https://trigger-web.imgix.net/Samsung_WIP_CloseUp_Cam_Angle_2_SamsungBlue-kopi.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=449&q=90&w=800&s=fa5ea8ee80a3aff2ce9763c66cb8b661 800w, https://trigger-web.imgix.net/Samsung_WIP_CloseUp_Cam_Angle_2_SamsungBlue-kopi.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=562&q=90&w=1000&s=4b916a515f6823f56f81c851ecee356e 1000w, https://trigger-web.imgix.net/Samsung_WIP_CloseUp_Cam_Angle_2_SamsungBlue-kopi.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=674&q=90&w=1200&s=f3ef3b0dd3f407333fc624fedb233898 1200w, https://trigger-web.imgix.net/Samsung_WIP_CloseUp_Cam_Angle_2_SamsungBlue-kopi.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=787&q=90&w=1400&s=8a903a64afcef5b96d375d662fd29743 1400w, https://trigger-web.imgix.net/Samsung_WIP_CloseUp_Cam_Angle_2_SamsungBlue-kopi.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=899&q=90&w=1600&s=60b55716086b101577d04af19d4ddcd4 1600w, https://trigger-web.imgix.net/Samsung_WIP_CloseUp_Cam_Angle_2_SamsungBlue-kopi.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=1011&q=90&w=1800&s=294b89c8f835e2c52fd58b77b0fb0241 1800w, https://trigger-web.imgix.net/Samsung_WIP_CloseUp_Cam_Angle_2_SamsungBlue-kopi.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=1124&q=90&w=2000&s=1ea479f1c9367df0aba6b58c1ddbf2c4 2000w)
Løsning og resultat
Gjemt i låta Heartbeat finner man lyder og frekvenser som brukes i hørselstester. Gjennom teknologi, innovasjon og kreativitet blir vi oppmerksom på vår egen hørsel, og den minner oss på å ta vare på den slik av vi får de beste lyd -og musikkopplevelsene, nå og i fremtiden.
Med over én million streams er det trygt å si at Heartbeat er Skandinavias mest populære hørselstest.