Kanarikammeret
Sammen med Fabel utforsket vi nye måter for hvordan litteratur kan oppleves
I arbeidet med lydboktjenesten Fabels nye identitet og posisjon ønsket vi å tenke nytt om hvordan litteratur kan skapes og oppleves gjennom teknologi. Eksperimentering med lyd, format og data byr på uendelige muligheter for hvordan en historie kan bli fortalt.
Kampanjen vår begynte med lanseringen av en halvferdig bok skrevet av krimforfatter Ingar Johnsrud. Deretter inviterte vi publikum til å skrive fortsettelsen. Vi arrangerte fire skrive-workshops i løpet av høsten 2017. Folk kastet seg over prosjektet og leverte imponerende forslag for hvordan fortellingen burde utvikles. Til slutt plukket Ingar ut vinnerbidraget og Fabel publiserte hele fortellingen under navnet Kanarikammeret – nå med to forfattere.
![](https://trigger-proxy.imgix.net/https%3A%2F%2Fi.ytimg.com%2Fvi%2FG-PMSem8iRI%2Fmaxresdefault.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=113&imgixProfile=proxy&q=90&w=200&s=49301455d7107cdebb26d850eec7253a 200w, https://trigger-proxy.imgix.net/https%3A%2F%2Fi.ytimg.com%2Fvi%2FG-PMSem8iRI%2Fmaxresdefault.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=226&imgixProfile=proxy&q=90&w=400&s=d4b7a176c73ada605b2f8ff7f832363b 400w, https://trigger-proxy.imgix.net/https%3A%2F%2Fi.ytimg.com%2Fvi%2FG-PMSem8iRI%2Fmaxresdefault.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=339&imgixProfile=proxy&q=90&w=600&s=6c322487667c350089076d063527ef9a 600w, https://trigger-proxy.imgix.net/https%3A%2F%2Fi.ytimg.com%2Fvi%2FG-PMSem8iRI%2Fmaxresdefault.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=452&imgixProfile=proxy&q=90&w=800&s=b1ec0cd66386dd7c4500d78aaffa0a10 800w, https://trigger-proxy.imgix.net/https%3A%2F%2Fi.ytimg.com%2Fvi%2FG-PMSem8iRI%2Fmaxresdefault.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=565&imgixProfile=proxy&q=90&w=1000&s=949b906fa3f361efc36a93ac94bbb4a8 1000w, https://trigger-proxy.imgix.net/https%3A%2F%2Fi.ytimg.com%2Fvi%2FG-PMSem8iRI%2Fmaxresdefault.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=678&imgixProfile=proxy&q=90&w=1200&s=c7d17eb259aa996d13cd34936ab73ccb 1200w, https://trigger-proxy.imgix.net/https%3A%2F%2Fi.ytimg.com%2Fvi%2FG-PMSem8iRI%2Fmaxresdefault.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=791&imgixProfile=proxy&q=90&w=1400&s=b91a9ba58a83c9f36aebfefec9e14a99 1400w, https://trigger-proxy.imgix.net/https%3A%2F%2Fi.ytimg.com%2Fvi%2FG-PMSem8iRI%2Fmaxresdefault.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=904&imgixProfile=proxy&q=90&w=1600&s=9fe24f2114c23c2c77eabac91792b4ad 1600w, https://trigger-proxy.imgix.net/https%3A%2F%2Fi.ytimg.com%2Fvi%2FG-PMSem8iRI%2Fmaxresdefault.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=1017&imgixProfile=proxy&q=90&w=1800&s=706d7618584a18b44070c4a0a445fb7a 1800w, https://trigger-proxy.imgix.net/https%3A%2F%2Fi.ytimg.com%2Fvi%2FG-PMSem8iRI%2Fmaxresdefault.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=1130&imgixProfile=proxy&q=90&w=2000&s=91ede181cd0a731356c0cf1e4b95b0be 2000w)
Lanseringen ble etterfulgt av en boktrailer som satt den visuelle tonen for kampanjen. Boktraileren ble vist i kinosaler, i pre-rolls og på sosiale medier, hvor den nådde et bredt publikum.
![](https://trigger-web.imgix.net/Layer-2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=225&q=90&w=400&s=1e6768c28bbaec8608f0857ed1ce6636 400w, https://trigger-web.imgix.net/Layer-2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=337&q=90&w=600&s=d91ba9ee3b9c04c917602f55337fcb00 600w, https://trigger-web.imgix.net/Layer-2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=449&q=90&w=800&s=ca013aeafb2d7e2cecab91753143f7d0 800w, https://trigger-web.imgix.net/Layer-2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=562&q=90&w=1000&s=17688379f4749217f5cf9bc6fd86436a 1000w, https://trigger-web.imgix.net/Layer-2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=674&q=90&w=1200&s=8c240bc26b9e26fcb7bb507dff910e3b 1200w, https://trigger-web.imgix.net/Layer-2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=787&q=90&w=1400&s=63593672711ea52e97d5743184346a7a 1400w, https://trigger-web.imgix.net/Layer-2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=899&q=90&w=1600&s=25b70d3463cdfceb42fd2de985737034 1600w, https://trigger-web.imgix.net/Layer-2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=1011&q=90&w=1800&s=7ac9c08bada25f19bf60a8aae295c6ca 1800w, https://trigger-web.imgix.net/Layer-2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=1124&q=90&w=2000&s=8e9cf11fa89f372c645becf8ee33dc55 2000w)
Vårt arbeid resulterte i en helt ny merkevareplattform for lydboktjenesten Fabel. Vi forbedret deres digitale tilstedeværelse og etablerte nye distribusjonskanaler og samarbeid for å nå målgruppene deres, og utviklet kommunikasjonsløsninger til betalte og egne flater.
![](https://trigger-web.imgix.net/Layer-4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=225&q=90&w=400&s=fb1703120dd1b0f9f31589f02dc496b0 400w, https://trigger-web.imgix.net/Layer-4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=337&q=90&w=600&s=c489aeecaac3ee84bdaf996a9fc09819 600w, https://trigger-web.imgix.net/Layer-4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=449&q=90&w=800&s=7ddc4a3378ab3d50c5c2b1af6bc87b7b 800w, https://trigger-web.imgix.net/Layer-4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=562&q=90&w=1000&s=6675587bc2b32f7f78fdc1305383938c 1000w, https://trigger-web.imgix.net/Layer-4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=674&q=90&w=1200&s=c984ebcf14ae6f8e3ebccf3adfb90900 1200w, https://trigger-web.imgix.net/Layer-4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=787&q=90&w=1400&s=7471058987ac0caefd747a33015bfea3 1400w, https://trigger-web.imgix.net/Layer-4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=899&q=90&w=1600&s=f59eda0ca9279638848e05016050365d 1600w, https://trigger-web.imgix.net/Layer-4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=1011&q=90&w=1800&s=e204fcd19bd3d81486f151030eb610e3 1800w, https://trigger-web.imgix.net/Layer-4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=1124&q=90&w=2000&s=c07233e7b893ab6f4a2daf7e80dc5f84 2000w)
Etter appen ble lansert i februar 2017 fikk Fabel rundt 3000 betalende abonnementer etter seks måneder. Sommerkampanjen dro inn mer enn 12 000 testbrukere i samme periode. Dette førte til at vi satte et nytt ambisiøst mål for å lukke gapet til deres største konkurrent, Storytel, med 20 000 nye testbrukere innen slutten av 2017. Innen jul 2017 kunne vi skryte av 23 267 registrerte nye testbrukere. Og dette er bare det første spennende steget Fabel har tatt mot å redefinere hva litteratur kan være, og mot å skape opplevelser du aldri har hørt maken til.
![](https://trigger-web.imgix.net/Layer-5.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=225&q=90&w=400&s=a8e2ea4c6d01128c92b3e0ed3f969464 400w, https://trigger-web.imgix.net/Layer-5.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=337&q=90&w=600&s=50737909e6e1750653d23b98a11eba95 600w, https://trigger-web.imgix.net/Layer-5.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=449&q=90&w=800&s=0d4904d4e31a7b4be64c7dbc93f47e24 800w, https://trigger-web.imgix.net/Layer-5.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=562&q=90&w=1000&s=18537e24051e678e982e5ecf714aeba6 1000w, https://trigger-web.imgix.net/Layer-5.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=674&q=90&w=1200&s=046775c5bd37157cd2bdb6b950aec656 1200w, https://trigger-web.imgix.net/Layer-5.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=787&q=90&w=1400&s=553a272aef49023aa7009010b6d39b8c 1400w, https://trigger-web.imgix.net/Layer-5.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=899&q=90&w=1600&s=64c0119fb5ea22c04958809f0b6d4746 1600w, https://trigger-web.imgix.net/Layer-5.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=1011&q=90&w=1800&s=3a8f7079b0c690cb269f1af2c022a317 1800w, https://trigger-web.imgix.net/Layer-5.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=1124&q=90&w=2000&s=bdd3b5669e117a8e85a0c7c01b157ae6 2000w)
![](https://trigger-web.imgix.net/Layer-6.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=225&q=90&w=400&s=54059391663d824b5ad4730a7e9ba52e 400w, https://trigger-web.imgix.net/Layer-6.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=337&q=90&w=600&s=c9b4c41904b5675e45af96acf47fe5e0 600w, https://trigger-web.imgix.net/Layer-6.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=449&q=90&w=800&s=29f2d1d43c589c92e34db8524e73c30d 800w, https://trigger-web.imgix.net/Layer-6.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=562&q=90&w=1000&s=8069c431d921d835a07ce302aea03f8a 1000w, https://trigger-web.imgix.net/Layer-6.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=674&q=90&w=1200&s=10870c6e3dc76609b2b7302872c5cc17 1200w, https://trigger-web.imgix.net/Layer-6.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=787&q=90&w=1400&s=367662df6f7530066cc92fee55a091ed 1400w, https://trigger-web.imgix.net/Layer-6.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=899&q=90&w=1600&s=dabea2558f6e5de0e8ab046aa3770542 1600w, https://trigger-web.imgix.net/Layer-6.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=1011&q=90&w=1800&s=b5820a55b792895c2f28ba7de3d013ba 1800w, https://trigger-web.imgix.net/Layer-6.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=1124&q=90&w=2000&s=e556a6437e26e92f57db910b0aca9995 2000w)
Vi gleder oss virkelig til å følge Fabel videre på ferden.